The University of Notre Dame and SoFi Technologies announced today a multi-year collaboration, making SoFi the official financial services partner of Notre Dame Athletics and the first non-apparel brand to appear as a jersey patch on all Fighting Irish uniforms.
Rooted in a shared commitment to empowering people to realize their ambitions through education, opportunity, and leadership, SoFi and Notre Dame Athletics are collaborating to help the next generation of Notre Dame student-athletes build the foundation for long-term financial success. The new collaboration will establish an annual fund to further Notre Dame’s “4 for Forever” promise, which will support all Notre Dame student-athletes through scholarships, financial education, career development and exclusive opportunities.
“Our ‘4 for Forever’ promise at Notre Dame is paramount to providing the best student-athlete experience in the country,” said Pete Bevacqua, University of Notre Dame Vice President and James E. Rohr Director of Athletics. “SoFi shares in this commitment to developing strong, ambitious leaders who are set up for success at Notre Dame and beyond. Together, our relationship will create lasting value for our student-athletes and their families for generations to come.”
“Notre Dame has spent generations developing champions in the classroom and on the field,” said Anthony Noto, CEO of SoFi. “The grit, discipline and determination of Notre Dame’s student-athletes reflect the same ambition we see in our members every day. We are proud to partner with Notre Dame Athletics to help inspire the next generation and create opportunities that will shape their financial futures.”
As part of the shared commitment to help student-athletes build strong futures, the partnership introduces the SoFi Champions Scholarship, a comprehensive scholarship program dedicated to walk-on student-athletes, annually recognizing one men’s and one women’s student-athlete who exemplify ambition, resilience, leadership and service. Each recipient will receive a one-year full tuition scholarship.
The collaboration will also include a student-athlete services hub, bringing SoFi’s financial education, planning tools, personalized guidance and products directly to student-athletes, giving them the resources to make smarter financial decisions during their time on campus and prepare for life after graduation.
In addition, SoFi members and Notre Dame alumni and fans will have the opportunity to take part in exclusive opportunities surrounding Fighting Irish gamedays and events, including ticket giveaways, tailgates and private events.
Notre Dame Global Partnerships (NDGP), a joint venture between Legends Global and JMI Sports, assisted Notre Dame Athletics on this first-of-its-kind partnership.
About SoFi
SoFi Technologies (NASDAQ: SOFI) is the everything app for digital financial services on a mission to help people achieve financial independence to realize their ambitions. 14.7 million members trust SoFi to borrow, save, spend, invest, and protect their money and buy, sell and hold their crypto – all in one app – and get access to financial planners, exclusive experiences, and a thriving community. Fintechs, financial institutions, and brands use SoFi’s technology platform Galileo to build and manage innovative financial solutions across 133 million global accounts. For more information, visit www.sofi.com or download our iOS and Android apps.
About Notre Dame Athletics
As it pertains to athletic and academic success, the University of Notre Dame has few peers across the nation. Sponsoring 26 varsity athletic programs, Notre Dame teams have won 39 national championships that span over 100 years of competitive excellence. The University’s first national title was earned by football in 1924, led by legendary head coach Knute Rockne. Notre Dame athletic teams have continued to claim noteworthy national championships recently, including back-to-back titles by men’s lacrosse in 2023 and 2024 and both men’s and women’s fencing teams earning national titles in 2026. The Fighting Irish football team also appeared in the 2025 College Football Playoff Championship Game. Notre Dame athletic teams have produced the third-most Academic All-Americans among Division I schools and Fighting Irish student-athletes have ranked first or second among Football Bowl Subdivision teams in the NCAA’s Graduation Success Rating for 19 straight years.
About Notre Dame Global Partnerships
Notre Dame Global Partnerships (NGDP) manages the sales, marketing, sponsorship, multimedia rights, and branding services for the University of Notre Dame’s Athletics programs. Founded in 2018, NDGP is a joint venture between JMI Sports and Legends, formed to build integrated partnerships with industry-leading partners that share the University’s commitment to both academic and athletic excellence. Notre Dame’s status as one of the most recognizable and iconic institutions in collegiate athletics offers brands a unique opportunity to connect with fans, students, and alumni globally. NDGP is creating new and innovative partnerships that contribute to the University’s mission while also upholding its storied history and tradition.