The University of Notre Dame has announced the launch of RALLY, a collective and lifestyle agency for the next iteration of collegiate athletics dedicated to creating meaningful and market-based name, image and likeness (NIL) opportunities for Notre Dame student-athletes.
“We couldn’t be more excited for the creation of RALLY, a new collective formed to create commercial name, image and likeness opportunities for our Notre Dame student-athletes,” said University of Notre Dame Vice President and James E. Rohr Director of Athletics Pete Bevacqua. “As we navigate the new landscape of college athletics, our collaboration with RALLY will set our student-athletes and athletics programs up for success for years to come.”
RALLY, led by Board of Directors chairman Jack Shields ‘83 and board members Gayla Compton, Jordan Cornette ‘05, Matt Moroun, Kevin O’Connor ‘89 and Hannah Storm ‘83, will develop RALLY into an NIL agency for Notre Dame athletics focused on sales and marketing, business operations and unique experiences.
As we enter a new era of college sports, I’m pleased to support our student-athletes and allow them to benefit in ways that were never thought possible,” Shields said. “Notre Dame is one of the most iconic brands in American sports and every one of our student-athletes is proud to wear the blue and gold every gameday. I couldn’t be more excited to work with my fellow board members, the Notre Dame alumni around the world and our subway alumni globally to bring this new agency model to life.”
To learn more about RALLY, visit ndrally.com.