South Bend, IN – September 1, 2023 — Notre Dame Global Partnerships (NDGP), the multimedia rightsholder for the University of Notre Dame Athletics Department, announced today a new sponsorship with YETI. The global designer, retailer, and distributor of innovative and premium outdoor products will become an official sponsor of Notre Dame Athletics and its 26 varsity athletic teams.
As part of the multi-year agreement, YETI and Notre Dame Athletics will collaborate on co-branded drinkware and merchandise, including an exclusive Notre Dame branded Rambler available only to fans in attendance at Notre Dame Stadium, Joyce Center and Compton Ice Arena. The partnership will provide Notre Dame supporters with a touch of the outdoors and increase the brand’s awareness while highlighting the sustainability of YETI products to Fighting Irish fans around the United States.
“We are thrilled to extend a warm welcome to YETI into the Notre Dame family of official corporate partners,” said Jim Fraleigh, Notre Dame Deputy Athletics Director, Corporate Relations. “YETI’s dedication to both sustainability and excellence strongly aligns with our institution’s values. We look forward to bringing their industry-leading products to Notre Dame fans and supporters nationwide.”
By consistently delivering high-performing, tough-as-nails products, YETI has built a strong following amongst global outdoor and recreation communities, and, with its exclusive Notre Dame coolers and drinkware, will optimize the tailgate experience for fans and supporters.
“We are proud to partner with Notre Dame Athletics to bring our durable, premium drinkware to Fighting Irish fans at Notre Dame Stadium, the Joyce Center and the Compton Ice Arena,” said Matt Reintjes, President and CEO at YETI. “We are thrilled to add these exclusive Notre Dame tumblers to our existing lineup of Notre Dame custom hard coolers.”
Notre Dame Global Partnerships, a joint venture between Legends and JMI Sports, facilitated the partnership.
###
About Notre Dame Athletics
The University of Notre Dame sponsors 26 varsity athletics programs (13 men’s, 13 women’s), dating back to 1887 when the Irish played their first football game. Notre Dame won its 33rd and 34th and 35th national championship in 20232 when the Irish claimed the NCAA Fencing and Men’s Lacrosse Championship following previous titles in fencing (12) football (11 consensus), fencing (three men, one women, seven combined), women’s soccer (three), women’s basketball (two), men’s tennis (two), plus one each in men’s soccer, men’s golf and men’s cross country. Notre Dame student-athletes in 20231 recorded one of the highest NCAA Graduation Success Rate figures (97) among all Football Bowl Subdivision institutions. In the 2021 Olympic Games, the Irish sent an ACC-leading 21 current or former student-athletes to Tokyo (most in school history). Notre Dame football remains independent in terms of conference affiliation, but most other Irish sports began competing in the ACC in 2013-14.
About Notre Dame Global Partnerships
Notre Dame Global Partnerships (NGDP) manages the sales, marketing, sponsorship, multimedia rights, and branding services for the University of Notre Dame’s Athletics programs. Founded in 2018, NDGP is a joint venture between JMI Sports and Legends, formed to build integrated partnerships with industry-leading partners that share the University’s commitment to both academic and athletic excellence. Notre Dame’s status as one of the most recognizable and iconic institutions in collegiate athletics offers brands a unique opportunity to connect with fans, students, and alumni globally. NDGP is creating new and innovative partnerships that contribute to the University’s mission while also upholding its storied history and tradition.
About YETI Holdings, Inc.
Headquartered in Austin, Texas, YETI is a global designer, retailer, and distributor of innovative outdoor products. From coolers and drinkware to backpacks and bags, YETI products are built to meet the unique and varying needs of diverse outdoor pursuits, whether in the remote wilderness, at the beach, or anywhere life takes our customers. By consistently delivering high-performing, exceptional products, we have built a strong following of brand loyalists throughout the world, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. We have an unwavering commitment to outdoor and recreation communities, and we are relentless in our pursuit of building superior products for people to confidently enjoy life outdoors and beyond. For more information, please visit www.YETI.com.
Media Contacts:
YETI / media@yeti.com
Stacey Escudero, Legends / sescudero@legends.net