Kevin Cassidy Staff

Kevin Cassidy joined Notre Dame in January, 2024 as the Assistant Athletics Director for Marketing. He currently serves as the Associate Athletics Director for Revenue Generation & Fan Experience. In his current role, Kevin provides direct oversight of the marketing and fan experience departments. He leads the in-game presentation for Football games and drives the department’s revenue generation strategy through targeted, strategic marketing initiatives.

He currently serves as a member of the NACMA Revenue Generation Committee, a committee comprised of marketing and revenue generation leaders across collegiate athletics dedicated to helping college athletics professionals maximize income through strategic marketing and sales. Cassidy was also named to the 2026 Michiana 40 under 40 class, which recognizes outstanding young professionals, leaders, and executives under the age of 40 in the Northern Indiana and Southwest Michigan region.

Prior to Notre Dame, Cassidy served as the Senior Director of Digital Marketing at LSU where he was responsible for generating revenue through owned and paid media. He was also responsible for the development and management of the LSU Sports mobile app. Additionally, he was a member of the fan experience team where he was a key contributor at football, men’s basketball, and soccer events.

Prior to LSU, Cassidy served as a Senior Campaign Manager at the Office of the Commissioner of Major League Baseball. While at MLB, Cassidy built, managed, and optimized paid digital marketing campaigns on behalf of eight Major League teams where he generated over $140 million in ticket revenue during his four years at MLB.

He received his bachelor’s degree in marketing in 2012 from Fordham University. He also received his master’s degree in digital marketing from Liberty University in 2022.

Originally from Colts Neck, NJ, Cassidy lives in Granger with his wife Sam.